We all know that social media plays a crucial role in building an online presence for businesses of all sizes. But the hard thing can be deciding which platform to use. In today's article, we will explore Instagram, which offers many benefits for small business owners looking to create awareness and connect with their target…
Writing posts that could stand out from all the noise in social media is easier said than done. With all the competition on any platform, how can you make your post reach your target audience? A quality photo or video could indeed be enough to catch their attention, but do not underestimate what words can…
Social media has become a powerful tool for businesses to connect with customers and promote their brands. However, with the rise of social media comes the potential for a social media crisis. Whether it's an upset customer airing their grievances online or a negative news story spreading like wildfire, businesses must have a plan to…
As a business, we often create social media pages to grow our followers. And whenever we post content - whether it is a static image, short video, or reel, it reaches a certain number of people. However, at times, we may notice that our posts are receiving high views but no new followers have been…
Marketers have plenty of tools in their box, and hashtags should be one of them. Although they seem odd at first, once you understand them, you’ll realise the benefits for a long time. Since they can be used on any social media channel, users can discover your brand and interact with it more easily. In…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…