Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions. A visitor who lands on your site but doesn’t navigate to another page, subscribe to an email newsletter or click on a CTA contributes to…
Are you thinking of launching your e-commerce business? No wonder because it’s the fastest growing industry in 2022. Owing to the pandemic, consumers have switched to online shopping. Even now, when the restrictions are lifted, and brick-and-mortar stores are open, most of them prefer doing their shopping online. They can shop for almost anything they…
What frustrates Internet users the most? The answer is waiting forever for a web page to load. In the marketing world, if it takes too long for a page to respond, the brand has lost a prospect and a chance to increase its loyal customer base. In the era of high-tech, slow page loading time…