Web analytics cover various metrics essential for advertisers. One of those metrics is bounce rate. When a visitor bounces off your website, they abandon it without making any necessary interactions. A visitor who lands on your site but doesn’t navigate to another page, subscribe to an email newsletter or click on a CTA contributes to…
Are you thinking of launching your e-commerce business? No wonder because it’s the fastest growing industry in 2022. Owing to the pandemic, consumers have switched to online shopping. Even now, when the restrictions are lifted, and brick-and-mortar stores are open, most of them prefer doing their shopping online. They can shop for almost anything they…