You may be wondering how big brands gained loyal customers, especially in the early generations when social media and the internet weren’t a thing yet. What makes them different is how they go out to the market and make themselves known. They might be implementing traditional marketing such as posters and newspaper ads, but one thing’s for sure: they show up consistently and improve their brand until it becomes reliable. Here are some things your brand should do to gain loyal customers:
Photo by Nhi Ly on Unsplash
They first get familiar with your brand
Brand awareness starts with name recognition. It’s the recall and emotional connection that your brand holds in a person’s mind. When consumers automatically connect your brand with a particular feeling, quality, or experience, they get familiar with your brand.
It’s also the basis for trust. Humans are humanely inclined towards familiarity. If a customer has come to know your brand consistently, through your logo, tone, and content, they start believing in its dependability. And once formed, trust tends to develop repeat business and referrals.
I recently purchased a playdough for my toddler. And it’s not the common brand “Play-Doh”. I got familiar with this local brand because it keeps sponsoring a free-play on family events we’ve attended. That’s brand awareness working as it should.
Your consistency encourages them to try your product or service
For people to be aware of your brand, you also need to be consistent. From social media, packaging, and even customer service, your audience should see the same approach and feel.
It implies that every piece of communication expresses the same core values, personality, and tone. Consistently repeated, this is memory. Your customers can recognize your brand without noticing the logo. That type of recognition is powerful even when competition tries to get in the way.
Look at how we came up with purchasing that playdough for our toddler. While there is a more familiar brand, the consistency of them showing up, makes us more curious about the brand. Think of Coca-cola as well. Their consistency in branding, tone, and approach makes simple images full of emotional connection. Through repetition and consistency, you can get ahead in the competition.
It turns potential customers to brand advocates
The greatest test of loyalty is when customers not only come back, but they tell others to do so. That level of brand advocacy only occurs when trust and awareness are effective.
When individuals understand your brand well enough to tell it to others, they become part of your marketing system. They amplify your message, champion your reputation, and expand your reach beyond what paid media can do.
Brand awareness is not so much about getting attention; it’s about being remembered for the right reasons. When consumers repeatedly see a brand that feels consistent, true, and emotionally authentic, loyalty is a natural byproduct. And if you need help stepping up your branding game, experts like Reach More Digital might be your go-to team.
The business industry is full of options, and we don’t often go with the brand that yells the loudest; rather, we choose the one that feels the most familiar, real, and human.
You may also like: Why A Logo Update Isn’t a Rebrand (And What Really Is)
