Marketers have some tedious but necessary tasks. The one task that makes them particularly uncomfortable is paying close attention to their competitors. The ongoing fight for the audience’s attention is present in every industry, and digital marketing isn’t any different. Having so many available platforms doesn’t make it any easier, either. While monitoring competition isn’t appealing, it’s necessary. Luckily, there are some tools to make the job easier. Take a look at some of them.
Email Campaigns
When you have the right tools, competitive analysis becomes more insightful and less tedious. Given that email marketing isn’t the right fit for this type of analysis, using specialized software is a must. Mailcharts and Owletter help you understand your competitor’s email marketing efforts in no time. The best part about them is their ability to inspire marketers to create and refine their emails. Thanks to the collection of templates, you can easily come up with an idea of your own. Once you’re ready to launch the campaign, you can compare it to competitors. Based on the presented data, you can make improvements in time and make a step closer to reaching the goal.
SEO
Search engine optimization is already a complex topic, even for some experienced marketers. If you want to make the most of it, you need all the help you can get. The key is to use the most comprehensible and user-friendly software. The two most prominent tools are Ahrefs and SEMRush. Each, in its own unique way, helps you detect keywords and content gaps. Also, quality backlinks for content are only a few clicks away. What most marketers like about these two solutions is their ability to pull competitor’s data. For example, you can see their backlinks, targeted keywords, and overall progress in time. Apart from these, you can find many other features on various pricing plans to suit your marketing needs.
Content
Since content is one of those fields you can always improve, some tools might come in handy. BuzzSumo isn’t an ordinary competitive analysis tool. It’s designed to set the foundation for content by offering relevant topics. More importantly, it helps take your original content to the next level. Thanks to its ability to follow trends over time, you can be the first to deliver viral content. Aside from topics, trends, and keywords, the tool can analyze the social media engagement of your competitors. Based on this insight, you can monitor their content performance and avoid making some mistakes. Last but not least, you can find influencers to partner up with and give additional boost to your brand.
Trends
One of many tasks marketers do every day is identify and predict trends. It’s the basis of every successful marketing strategy. To follow trending phrases, you can use Google Trends. This marketing solution lets you gain precious insight into not only local and regional but also global keywords. Since this is its focus, you can also search for topics across various categories. The data you require is also presented in graphs and maps for easier understanding. In case discovered phrases aren’t the right match, you can always choose some of the associations. The best part about the platform is its ability to search other platforms such as YouTube Search.
Conclusion
Marketers usually dread doing competitive analysis. However, if you want to increase sales, online presence, engagement or any other business aspect, analyzing competition is required. With these tools, you can easily monitor their marketing efforts. As a result, this difficult task will become more pleasant.
You may also like: Competitive Positioning: An Approach to Get Advantage over Your Competitors
Image source: Depositphotos.com
