When you’re a small business or start-up looking to grow, choosing the right marketing partner is one of your most important decisions. The right business to collaborate with can help you reach more customers and build your online presence.
One of the most overlooked but powerful indicators of a trustworthy agency is industry recognition through local business awards. These aren’t just shiny badges on a website. They often reflect a proven track record of success, consistent client satisfaction, and a commitment to quality service.
Here’s why local awards (like the ones we’re proud to have earned at Reach More) should matter when choosing your digital marketing agency.
1. Awards Reflect Credibility
Anyone can claim to be an expert. However, awards provide third-party validation that the agency is actually delivering results.
Award panels often include experienced marketers, business leaders, and local industry experts who assess nominees based on strategy and execution, innovation and adaptability, and client feedback and satisfaction.
At Reach More, we’ve been recognized with multiple awards in the digital marketing industry. These awards validate what our clients already know and how we effectively deliver marketing solutions that help small businesses grow.
2. Awards Show Consistency
A lot of agencies might have a few good months. However, winning multiple awards over time shows that an agency consistently meets or exceeds expectations.
If you’re looking for a long-term marketing partner, check for their consistency. You want a team that understands how the industry works and keeps up with the latest updates. Companies that win consistently are usually the ones that stay ahead of the competition and bring value to your business.
3. Local Awards Mean Local Expertise
When you work with a local agency that’s been recognized in your area, you gain local knowledge.
Local awards are often judged based on an agency’s impact within their region. That means the agency understands how to target local customers and how to support businesses within their unique communities.
4. Awards Indicate a Commitment to Improvement
Winning an award isn’t the end goal. For many agencies, it’s a milestone on a journey of continuous improvement. As a business, we need to constantly refine our strategies, upskill our team, invest in better tools, and keep up with the latest trends.
Of course, not all awards carry the same weight. When you’re evaluating which company to collaborate with, go beyond the label. Check the criteria for the award, but also look into what they’ve already done. If you’re running a small business or just starting, you can’t afford trial-and-error. Marketing is an investment. Choosing the right agency is about more than pricing or design. It’s about choosing a partner who can drive your business forward.
Local and industry awards don’t guarantee everything, but they’re a great sign that the agency has delivered for others and can likely deliver for you, too. If you’re looking for an award-winning marketing partner who understands your needs and your budget, we’d love to hear from you.
You may also like: Reach More: The Award-Winning SEO Agency in Watford
Image source: elements.envato.com
