Although most think of YouTube as one of the best sources of entertainment, it’s a pretty powerful marketing tool. More than half of marketers have used this network as a part of their marketing strategy. If you haven’t done so yet because this isn’t the place for your audience, it’s time to think again. Not…
Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group.
Gen Z…
Marketing is a broad industry, and carrying all the workload can take a toll on you. If you have grown in your business, it is also a great call to scale up and delegate your marketing campaigns. The question is, which is best? Should you hire an in-house team member or work with an agency?…
Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…
According to 92% of marketers, influencer marketing is one of the most effective forms of marketing. Almost every successful brand has influencers all over social media promoting their products and services. The enormous benefits make brands continuously increase their investments in this strategy every year. Although it has been a part of the mainstream of…
Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high revenues more than others. For example, being present and active on multiple channels could be key to improving the bottom line of any business. Adopting…