Digital marketers spend most of their time devising PPC and SEO strategies. To ensure they achieve their goals, they must collect and analyse relevant data. That's why most consider Google Analytics their best friend. It offers a wide understanding of different aspects and metrics crucial for their strategic decisions. You can find different kinds of…
Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group.
Gen Z…
In a world where brands make an effort to catch their ideal customers’ attention, it is vital to implement something about it: the art of storytelling. People love to hear stories, and crafting one for your brand sets you apart from your competitors. It is more than just telling them about the history of your…
If you’ve been on social media for long, you know how powerful a community is. You may also have joined a few groups which you found interesting. For businesses, especially those who offer services, building a community on social platforms is everything. Most of the time, it can attract new followers, which can soon be…
Do you know why the last quarter of the year is the most lucrative one in terms of sales? It is because of Black Friday and Cyber Monday. From Friday to Monday, eCommerce businesses put all their effort into marketing and maximizing their sales. At these two big shopping events, businesses offer significant discounts, promotions,…
Marketing is a broad industry, and carrying all the workload can take a toll on you. If you have grown in your business, it is also a great call to scale up and delegate your marketing campaigns. The question is, which is best? Should you hire an in-house team member or work with an agency?…