Did you know that every 39 seconds, a new security breach happens on the Internet? Security protocols and practices aren’t the most captivating parts of the marketing business. Nonetheless, it’s more than necessary in this digital world. Having a set of rules in place might be what saves your brand and its sensitive data from…
Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…
Your business is not just about you or your preference. This is also about your consumers who avail your products and services. That’s why it is also worth allowing them to co-create with your brands’ new products or share their input on your social media content. Besides, it is also a great way to address…
We write to express - either to inform, educate, or persuade. As a business, we write to attract and retain our audience and potential customers. And we write and post the ideas we believe in. But to be able to connect our thoughts to our audience, we have to practice clarity. We always say that…
If you're experiencing problems with customer acquisition or retention, then we might have a solution for you. What you need to add are chatbots. Their importance has grown since they first stepped on the marketing scene. Instead of overburdening your team with customer calls, emails, and messages, you can automate these activities and many more.…
Content is one of the pillars of search engine optimization (SEO). Almost every marketer tries to boost their website’s ranking by frequently publishing large volumes of content. While this is a common strategy, it’s not necessarily a good one. It requires careful and detailed implementation because search engines often interpret it negatively. In this case,…