Social media has become a powerful tool for businesses to connect with customers and promote their brands. However, with the rise of social media comes the potential for a social media crisis. Whether it's an upset customer airing their grievances online or a negative news story spreading like wildfire, businesses must have a plan to…
As a small business owner looking to boost your online presence, it's essential to focus on effective SEO strategies that are ethical and sustainable. In 2024, the landscape of search engine optimisation continues to evolve, but some tried-and-true techniques can help you climb to the top of search engines. Here are the most effective SEO…
Are you ready to revolutionise your business with a game-changing content strategy? This article will delve into the power of curated content and how it can skyrocket your online presence. Discover the secrets to creating engaging, valuable content that captivates your audience and drives results.
The Power of Curated Content in Content Marketing
As a…
Ever walk down a long supermarket aisle, overwhelmed by tons of similar products but different brands? How about choosing a product that does not require much thinking? There is something in the packaging that either attracts you or becomes invisible to you. It is called a logo.
On the marketing side, grabbing attention and having…
Are you a business owner who wears multiple hats? One of your roles may be in marketing. If you are also having a tough time maintaining a consistent brand image of your business, you're not alone. In today's attention economy, ensuring brand recall and building trust requires a clear and consistent brand voice. This is…
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We all have our favourite colours. Believe it or not, colour can affect our mood. Remember how you were taught in school about cool and warm colours? In branding, colour does impact how your audience sees it.
Colour has a psychological connection to our emotions, and this is now used as part of…
