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Twitter Campaign Planner

Marketing, Social MediaOctober 24, 2022968Views 0Likes 0Comments

In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…

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Biggest Mistakes in Doing Influencer Marketing and How to Fix It

MarketingOctober 10, 20221KViews 0Likes 0Comments

Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…

Copywriting vs Content Writing: Definition and 3 Key Differences

content, MarketingOctober 3, 20221000Views 0Likes 0Comments

Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…

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Key Differences between Omnichannel and Multichannel Marketing

MarketingSeptember 12, 20221KViews 0Likes 0Comments

You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…

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Global Consumer Trends in 2022

E-commerce, MarketingSeptember 1, 2022822Views 0Likes 0Comments

After living through a global pandemic for two years, it is no surprise that consumer needs and habits have changed drastically. Unfortunately, many businesses have struggled to keep up with all the changes and seize new marketing opportunities. Now that we're living in the new normal, marketers must redefine their buyer persona and rediscover its…

How to Do Omnichannel Marketing

MarketingJuly 25, 2022840Views 0Likes 0Comments

Source: Freekpik Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…

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Copywriting vs Content Writing: Definition and 3 Key Differences

Key Differences between Omnichannel and Multichannel Marketing

Global Consumer Trends in 2022

How to Do Omnichannel Marketing

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