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Twitter Campaign Planner 

In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…

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Copywriting vs Content Writing: Definition and 3 Key Differences

Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…

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Customer experience concept

How to Do Omnichannel Marketing

Source: Freekpik Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…

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