When computers were introduced in the 20th century, job displacement was a great concern for everyone around the globe. While the introduction of computers did result in some job displacement, it also created new opportunities and transformed existing roles. The use of computers opened new avenues in areas such as software development, IT support, and…
Facebook reels have rapidly gained popularity as a platform for content creators and brands to showcase their creativity and engage with their audiences. It's been over a year since Meta launched the reel play bonus across the globe and thousands have been earning revenue from it. If you are a content creator who hasn't been…
Your target market is an emotional being. Apart from the love of acquiring material things, they crave experience. That’s why people appreciate brands more when they sell well-executed brand experiences.
As an example, coffee shops have been hyped especially after the lockdown. The trend of creating Dalgona coffee can be seen on various social media…
Maybe you’re wondering why the number of followers and engagement on your social media pages has not increased even though you’ve been active for years. The fact is, posting consistently isn’t always the key. There are many factors to consider other than the posting frequency. It can be by your topics, platform, or audience demographics.…
When people discuss social media, they always mention Facebook, Instagram, and Twitter. However, one impressive network always remains forgotten — Pinterest. While all users can access it, it suits different businesses and their marketing needs perfectly. With 445 million active users, it has the power to reach even the most specific target groups and deliver the…
Marketers are always on the lookout for effective and new ways to promote brands on social media. Most of them think they’re familiar with all the perks Facebook provides. However, that’s rarely the case because creating groups on this network is often neglected. Most often, groups gather users of similar interests, but businesses can use…
