Your target market is an emotional being. Apart from the love of acquiring material things, they crave experience. That’s why people appreciate brands more when they sell well-executed brand experiences.
As an example, coffee shops have been hyped especially after the lockdown. The trend of creating Dalgona coffee can be seen on various social media…
Maybe you’re wondering why the number of followers and engagement on your social media pages has not increased even though you’ve been active for years. The fact is, posting consistently isn’t always the key. There are many factors to consider other than the posting frequency. It can be by your topics, platform, or audience demographics.…
When people discuss social media, they always mention Facebook, Instagram, and Twitter. However, one impressive network always remains forgotten — Pinterest. While all users can access it, it suits different businesses and their marketing needs perfectly. With 445 million active users, it has the power to reach even the most specific target groups and deliver the…
Marketers are always on the lookout for effective and new ways to promote brands on social media. Most of them think they’re familiar with all the perks Facebook provides. However, that’s rarely the case because creating groups on this network is often neglected. Most often, groups gather users of similar interests, but businesses can use…
Creating engaging content is crucial in improving your website and social media presence. It helps your business attract and retain customers. People won't keep looking at your business page if you continue creating boring content and will stay elsewhere. If you are just starting up your business, creating informative and interesting content is a must. …
When discussing social media marketing, the typical platforms we can think of are Facebook, Instagram, and Tiktok. The social network Linkedin has been known to be a platform for corporate people alone. But it can also be used for social media marketing. With their continuous improvement, it is now being used by businesses and entrepreneurs…