As a business, we often create social media pages to grow our followers. And whenever we post content – whether it is a static image, short video, or reel, it reaches a certain number of people. However, at times, we may notice that our posts are receiving high views but no new followers have been added.
Would viewers instantly follow your account? Most of the time, only 2 out of 100 viewers will immediately follow your account. While there are exceptions, like viral content, that persuade people to instantly follow you, it isn’t always realistic.
Most people on social media follow because they find a connection to your brand. We often prefer two-way communication, expecting social interactions. So, as business owners, it should also be our goal to create a connection with our audience. Interact with them directly in conversation, respond to their comments, and engage in little interactions.
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What other factors affect their decision to follow your business pages? The aesthetic. If your audience finds your profile visually appealing, they’re more likely to scroll through your account and check your other posts. So, how can you make your profile look good so that relevant people will start following you? Here’s a quick guide:
Show yourself. Let them know the people behind your brand. You can show behind-the-scenes footage of what’s happening in your business. Use quote cards from business owners or tell a story about everyone on the team.
Have a consistent branding strategy. Create something that will make your brand memorable. Be consistent about your content. Have a set of content pillars that you can use as a guide in creating your posts. Use consistent typography and a colour palette that aligns with your brand.
Utilise your bio. Briefly describe what you do, how you help, and how you do it. This will allow you to filter out audiences that are only relevant to your brand. Sometimes, you may create viral content and reach out to a general audience, but having a clear bio will allow people to identify your brand.
Organise your following list. Social media algorithms will help you reach out to your target audience. How you use keywords and who you interact with can have an impact on your online presence. While it may be tempting to connect with everyone on your networks, it’s best to separate your business pages from personal ones and only connect with people who are relevant to your brand.
Focus on sharing relevant content
While one of our goals in creating our social media pages is to be visible and be found by our target audience, we should aim to take advantage of these platforms by sharing valuable content. Your top priority should be quality content, not quantity. Take note of the types of content that are mostly shareable and create topics that boost your audience’s emotions – in a good way.
Also, it’s comforting to remember that not all posts are shared publicly. Some are shared on private group chats and messages, meaning our social media metrics aren’t always accurate and complete. So, instead of only focusing on numbers, we should focus on continuously sharing content relevant to our target audience.
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