It is just so easy to step inside the realm of social media and do whatever you want to do. However, if you are a business who wants to make the most out of social media to market your products or services, you have to make data-driven decisions on your social media marketing strategy. This…
In the first months of 2020, the catastrophic pandemic began spreading globally. Most companies had to shut down or work remotely to respect safety measures and government-issued policies. Since the COVID-19 pandemic is slowly coming to a close, employers have to deal with the profound consequences. No matter which industry their businesses belong to, they…
Digital marketing specialists have been debating for a while now on whether social media affects search engine optimization (SEO), and if so, to which extent. The majority of them claim that social signals, such as retweets, likes, and pins, don’t directly influence SEO. Nonetheless, they agree that social networks can indirectly help boost the rankings.…
Search Engine Optimization (SEO) — everyone must have heard of this term at some point in their life. For those who haven’t, SEO covers all practices and techniques used to enhance the visibility of a website along with its content in search engine results. These methods help optimize the website, so it provides authentic user…
Community management is one of the most important parts of a social media marketing strategy. It is the process of establishing an authentic community around your brand with your customers, employees, and partners through various interactions to connect, share, and grow. It is about building your relationship or being a part of the entire customer…
No matter what industry your business belongs to, chances are it is a highly competitive one. The goal of every company is to maximise their investment returns. The same goes for advertising strategies and models. As new Pay-per-click (PPC) trends emerge every day, it is difficult to keep up with the most recent ones. Also,…