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Marketing Strategies for Gen Z Consumers

MarketingDecember 15, 2023853Views 0Likes 0Comments

Whether you have established your brand or just starting up, you have to continually update your marketing strategies. Marketing trends are evolving, and new generations begin to be our next target consumers. In recent years, Gen Z, the people born between 1997 to 2012, has taken centre stage as a major consumer group. Gen Z…

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Effective Marketing Strategies for Black Friday

MarketingNovember 10, 2023595Views 0Likes 0Comments

Do you know why the last quarter of the year is the most lucrative one in terms of sales? It is because of Black Friday and Cyber Monday. From Friday to Monday, eCommerce businesses put all their effort into marketing and maximizing their sales. At these two big shopping events, businesses offer significant discounts, promotions,…

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In-House vs. Agency: Who to Hire Next For Your Marketing Campaign

MarketingNovember 5, 2023767Views 0Likes 0Comments

Marketing is a broad industry, and carrying all the workload can take a toll on you. If you have grown in your business, it is also a great call to scale up and delegate your marketing campaigns. The question is, which is best? Should you hire an in-house team member or work with an agency?…

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Linkedin Marketing: Strategies You Can Use For Your Business

Marketing, Social MediaFebruary 23, 2023788Views 0Likes 0Comments

When discussing social media marketing, the typical platforms we can think of are Facebook, Instagram, and Tiktok. The social network Linkedin has been known to be a platform for corporate people alone. But it can also be used for social media marketing. With their continuous improvement, it is now being used by businesses and entrepreneurs…

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Increasing Your Small Business Sales Through Photos

content, MarketingFebruary 16, 20231KViews 0Likes 0Comments

It is never a secret that product photography is one of the vital parts of marketing and promoting your business. It is a way to give your customers a first impression and, ultimately, buy your products. But what about small businesses that offer services? How can service-based businesses use images to grab attention, explain their…

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Referral Marketing – Definition and Benefits

MarketingFebruary 1, 2023590Views 0Likes 0Comments

Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…

Marketing Strategies for Gen Z Consumers

Effective Marketing Strategies for Black Friday

In-House vs. Agency: Who to Hire Next For Your Marketing Campaign

Increasing Your Small Business Sales Through Photos

Referral Marketing – Definition and Benefits

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