Do you know why the last quarter of the year is the most lucrative one in terms of sales? It is because of Black Friday and Cyber Monday. From Friday to Monday, eCommerce businesses put all their effort into marketing and maximizing their sales. At these two big shopping events, businesses offer significant discounts, promotions,…
Marketing is a broad industry, and carrying all the workload can take a toll on you. If you have grown in your business, it is also a great call to scale up and delegate your marketing campaigns. The question is, which is best? Should you hire an in-house team member or work with an agency?…
When discussing social media marketing, the typical platforms we can think of are Facebook, Instagram, and Tiktok. The social network Linkedin has been known to be a platform for corporate people alone. But it can also be used for social media marketing. With their continuous improvement, it is now being used by businesses and entrepreneurs…
It is never a secret that product photography is one of the vital parts of marketing and promoting your business. It is a way to give your customers a first impression and, ultimately, buy your products. But what about small businesses that offer services? How can service-based businesses use images to grab attention, explain their…
Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…
How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed in the first place. This happens all the time across the Internet, especially on social networks. By buying the product, you helped the link provider…