Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…
Do you use emails, calls, and messages to reach out to customers and market your products or services? Customers don’t like to be bothered this way and this tactic can only drive them away. What they want to do is find brands on their own, research them in-depth, and then connect when they feel ready.…
Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
We often emphasize the importance of planning and creating goals for your business. However, there are times when we forget to do another important task: evaluation. Evaluating your marketing campaigns is a crucial part of your business. It will help you identify what worked and what didn't work and be able to measure the success…
Emotional marketing is not new to businesses and brands. In fact, it is proven effective when used in several marketing campaigns. Marketers say that they gain profits more compared with rational campaigns. At Reach More Digital Marketing Agency, we often utilize this strategy to touch their audiences' feelings and values as this is our way…
Hiring a content marketing agency is never an easy job. That's because there are too many of them, which makes the selection process much more difficult. Also, they cost money, and the agency has to suit the brand's marketing efforts. Most marketers want to know how to narrow down the agencies and choose the most…