Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…
According to 92% of marketers, influencer marketing is one of the most effective forms of marketing. Almost every successful brand has influencers all over social media promoting their products and services. The enormous benefits make brands continuously increase their investments in this strategy every year. Although it has been a part of the mainstream of…
Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high revenues more than others. For example, being present and active on multiple channels could be key to improving the bottom line of any business. Adopting…
You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…
Source: Freekpik
Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…
What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…