Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…
When computers were introduced in the 20th century, job displacement was a great concern for everyone around the globe. While the introduction of computers did result in some job displacement, it also created new opportunities and transformed existing roles. The use of computers opened new avenues in areas such as software development, IT support, and…
Maybe you’re wondering why the number of followers and engagement on your social media pages has not increased even though you’ve been active for years. The fact is, posting consistently isn’t always the key. There are many factors to consider other than the posting frequency. It can be by your topics, platform, or audience demographics.…
When people discuss social media, they always mention Facebook, Instagram, and Twitter. However, one impressive network always remains forgotten — Pinterest. While all users can access it, it suits different businesses and their marketing needs perfectly. With 445 million active users, it has the power to reach even the most specific target groups and deliver the…
Marketers are always on the lookout for effective and new ways to promote brands on social media. Most of them think they’re familiar with all the perks Facebook provides. However, that’s rarely the case because creating groups on this network is often neglected. Most often, groups gather users of similar interests, but businesses can use…
Do you know someone who’s not on TikTok yet? It’s probably easier to number all the people who are avid users of this popular network. For most of them, it’s all about fun and games. While it started this way, the platform has managed to become a powerful marketing tool for business. By promoting their…