Do you know what the ultimate goal of any marketing campaign is? It’s to generate as much traffic as possible. While there are many ways to do this, some are more effective than others. Marketers usually choose to increase the online visibility of their brands. This is done through high rankings in search engine results. Since the competition for rankings is strong, websites have to have impeccable SEO. The foundation is relevant and original content but with appropriate links and keywords. One of the more important types of links is known as dofollow or follow links. In this article, we’ll introduce you to them, so you can enrich the content and stand out from the crowd.
Definition of a Dofollow Link
Standard hyperlinks usually have special attributes. For example, “sponsored” or “nofollow”. Hyperlinks without such attributes are known as dofollow links. What they do is guide search engines to trace the link back to the site. As a result, its PageRank is boosted and the website becomes more visible. Creating dofollow link doesn’t take much time or effort. All site admins have to do is add it as an HTML tag like this <a href=”https://www.reachmoredigital.co.uk”>Reach More</a>. Given their impact on SERP, this type of links is an integral part of any SEO strategy.
Why do Dofollow Links Matter?
Dofollow links positively affect different aspects of any SEO strategy. However, their impact on backlink building and internal linking isn’t stressed enough. Having a follow link in place increases your site’s and its content’s chances of being discovered and ranked by search engines. Every new content piece you share and link via follow links allows search engines to crawl through. Once indexing is done, your website gains a place high in search results.
The best part about these links is their use. They’re ideal for internal linking. Whenever you feel like linking to valuable reviews or your social media, that’s when dofollow links bring the most value.
Apart from that, you can use them to guide users to more information or additional resources on a topic your content covers. When it comes to external links, you should keep in mind their relevance and reputation. If the goal is good ranking, then linking authentic and informative links should be the priority. Therefore, avoid using follow links to untrusted sites as it could potentially harm your reputation.
When Not to Use Dofollow Links?
The abovementioned attributes such as “sponsored”, “nofollow” and “ugs” can be used instead of dofollow links. When will you use each attribute depends on the content. In case you are a part of an affiliate program, the “sponsored” attribute is the best choice for affiliate links. Additionally, you should use the same attribute for paid or sponsored content. This attribute is a clear signal to search engines that it’s commercial in nature. If you want to use comments or user stories, the “ugc” attribute is the right one. Such content is user-generated and as such, falls under a special category of your site’s endorsements.
Conclusion
To increase online visibility and move up in the search engine rankings, dofollow or follow links are necessary. The best part about them is you can add them yourself depending on the nature of the created content. Don’t miss an opportunity to give your ranking a boost with this type of link.
You may also like: 4 Effective Ways to Get Quality Backlinks
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