Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high revenues more than others. For example, being present and active on multiple channels could be key to improving the bottom line of any business. Adopting…
At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…
Do you know someone who’s not on TikTok yet? It’s probably easier to number all the people who are avid users of this popular network. For most of them, it’s all about fun and games. While it started this way, the platform has managed to become a powerful marketing tool for business. By promoting their…
Marketers usually work with clients from opposing industries. Although their approach and strategies couldn't be more different, some of their clients share a common dilemma. Their content is outstanding. Yet, they can't seem to rank based on their target keywords. More often than not, the reason for this situation is simple. The search intent and…
Increasing your online presence is one of the goals of businesses nowadays. Both startups and established companies create their social media accounts to reach out to their target market and allot more marketing expenses than traditional strategies. And to keep up with the fast-paced social media world, they have to spend time and energy creating…
How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed in the first place. This happens all the time across the Internet, especially on social networks. By buying the product, you helped the link provider…