After living through a global pandemic for two years, it is no surprise that consumer needs and habits have changed drastically. Unfortunately, many businesses have struggled to keep up with all the changes and seize new marketing opportunities. Now that we're living in the new normal, marketers must redefine their buyer persona and rediscover its…
Anyone can be on social media. Thus, any business - big or small, legitimate or not, can be on various platforms as well. For your business to stand out from your competitors, you have to know the basic social media etiquette and apply it to your accounts. Social media etiquette is the guidelines businesses and…
Nowadays, the term “aesthetic” is becoming popular, especially in the new generation. It primarily focuses on the outer beauty and appearance of something - may it be a home, clothing, or even a product. Small business owners now make sure that their shop is aesthetically pleasing to the eyes of their visitors. For social media…
Are you thinking of launching your e-commerce business? No wonder because it’s the fastest growing industry in 2022. Owing to the pandemic, consumers have switched to online shopping. Even now, when the restrictions are lifted, and brick-and-mortar stores are open, most of them prefer doing their shopping online. They can shop for almost anything they…
Source: Freekpik
Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…
What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…