It is never a secret that product photography is one of the vital parts of marketing and promoting your business. It is a way to give your customers a first impression and, ultimately, buy your products. But what about small businesses that offer services? How can service-based businesses use images to grab attention, explain their…
At the end of November 2022, the digital community became a witness to an AI chatbot revolution. It took ChatGPT only 5 days to surpass 1 million users, and the dust hasn’t settled yet. Its power intrigues and intimidates most people. They cannot help but wonder what its limits are and how its use will…
Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now you're not the only one who's enthusiastic about it. Then, you told all about it at work or on a dinner date with your partner.…
According to 92% of marketers, influencer marketing is one of the most effective forms of marketing. Almost every successful brand has influencers all over social media promoting their products and services. The enormous benefits make brands continuously increase their investments in this strategy every year. Although it has been a part of the mainstream of…
Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high revenues more than others. For example, being present and active on multiple channels could be key to improving the bottom line of any business. Adopting…
At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…
