Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
Believe it or not, it’s that time of the year again. The time when marketers put all their effort into breaking last year’s sales records, and customers can finally buy everything from their shopping lists at the lowest prices possible. Yes, you’re right. We’re talking about Black Friday. In addition, the November sales announce the…
We often emphasize the importance of planning and creating goals for your business. However, there are times when we forget to do another important task: evaluation. Evaluating your marketing campaigns is a crucial part of your business. It will help you identify what worked and what didn't work and be able to measure the success…
Emotional marketing is not new to businesses and brands. In fact, it is proven effective when used in several marketing campaigns. Marketers say that they gain profits more compared with rational campaigns. At Reach More Digital Marketing Agency, we often utilize this strategy to touch their audiences' feelings and values as this is our way…
What is a conversion funnel? How to make one that pays off in the long run? This is something everyone in retail and beyond wants to know. The reason behind their enormous interest is that the funnels drive engagement which ultimately leads to increased revenue.
Simply put, a conversion funnel is just a picture of…
What frustrates Internet users the most? The answer is waiting forever for a web page to load. In the marketing world, if it takes too long for a page to respond, the brand has lost a prospect and a chance to increase its loyal customer base. In the era of high-tech, slow page loading time…