Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience,…
Believe it or not, it’s that time of the year again. The time when marketers put all their effort into breaking last year’s sales records, and customers can finally buy…
We often emphasize the importance of planning and creating goals for your business. However, there are times when we forget to do another important task: evaluation. Evaluating your marketing campaigns…
Emotional marketing is not new to businesses and brands. In fact, it is proven effective when used in several marketing campaigns. Marketers say that they gain profits more compared with…
What is a conversion funnel? How to make one that pays off in the long run? This is something everyone in retail and beyond wants to know. The reason behind…
What frustrates Internet users the most? The answer is waiting forever for a web page to load. In the marketing world, if it takes too long for a page to…