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Content Pillars: Why are They So Important for Social Media?

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As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your social media strategy.

Creating content pillars for your brand is defined by core topics. They establish a guide for creating content that is aligned with your brand’s values, purpose, and positioning. Take note that different types of content pillars work depending on your business, so it is important to deeply know your brand. 

Why are content pillars important?

Content pillars are important for your business’s social media to organize and be consistent with what you post online. It creates consistency as this ensures that your content maintains uniform messaging, tone, and style. With this you’ll be able to communicate your brand identity without a hassle, setting you apart from your competitors. It improves efficiency and allows you to create content at a quicker pace. 

To develop a content pillar strategy, here are some tips: 

1. Define your brand personas

First, it is crucial to know who your target audiences are. Look into the platforms they are in, what are the things they are interested in, as well as the things they find valuable. Whether your target audience is GenZs or millennials, knowing and learning about your audience will allow you to create posts that will resonate with them. 

2. Stay updated with the trends

When individuals connect with a trend, they often transform those connections into posts. Your audience is likely to interact more when they discover content on your page that aligns with current trends. However, it’s crucial to ensure the content remains relevant to your brand values and steer clear of sensitive topics as this might result in backlash or misinterpretation from your audience.

3. Know your competitor

Checking on your competitors can give you valuable insights which can also be implemented in your brand. Take note of their achievements as well as their posting schedule. Take advantage of this information and create effective strategies out of it. 

4. Audit your social media channels

Regularly audit your social media channels to identify content that garners more views and engagement. Refine your content pillars based on these insights and gradually opt out of underperforming content. Over time, this process not only helps you pinpoint ineffective platforms but also allows you to concentrate on the channels where your audience is most active.

When implemented properly, your content pillars will make your tasks a bit easier and executed immediately. Focusing on the topics that interest your audience allows you to resonate with content and encourage your audience to engage. Lastly, content pillars simplify the measurement of your social media strategy’s effectiveness. By tracking engagement connected to each pillar, you’ll be able to discern the topics that connect with your audiences better. In the end, it will foster trust with your audience, and you’ll get recognized by potential customers in the future.

Also read: How to Catapult Your Social Media Engagement

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