If you’re a blogger, content creator, or marketer, you’re familiar with the importance of guest-blogging. However, blog owners might have turned you down a few times for different reasons. For example, your pitch probably wasn’t good enough, or the site choice was wrong. To make sure you get the chance to guest blog, read the…
What's the first thing you notice when it comes to visual content on Instagram? Like many, the caption beneath the post catches your eye. The shared photo, reel, or video isn't complete unless an equally impressive caption follows it.
From a marketer's or brand's perspective, captioning posts on this social network is a piece of…
Do you know what most marketers shy away from? Long-form content pieces. They think users respond better to short and visually engaging content. That's why they choose infographics, videos, and pictures. Yet, they often neglect all the advantages long-form content brings to the brand. For instance, it builds authority, links, and brand awareness and generally…
Connecting with the audience is important for every marketer. Once connected, they’re on the path to building trust, which ultimately leads to customer engagement and repeated purchases. Today, there are numerous ways for marketers to connect with their audience more than ever before. Social media networks such as Instagram, Facebook, Twitter, TikTok are just some.…
Content marketing is a crucial part of digital marketing in reaching out to your target market. Without it, you will not be able to tell people what your product is all about and how relevant it is to them. It is how you connect with your audience - whether through blog posts, animated videos, or…
The internet has become an essential part of our everyday lives. And with the current global pandemic, this has been a coping mechanism for many small businesses, especially those owning physical stores. At the beginning of 2020, most of them were either forced to close temporarily or permanently shut down. Today, businesses must comply with…