In the past, brands used to define their voice the way they wanted it to be. As the world became more connected, online customer feedback started to shape brand voices. Today, the success of your business depends on its reputation in the digital marketplace. Reputation is not only about marketing your business but also protecting…
Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…
Generally, creating a landing page takes hours. However, marketers usually make a mistake by spending a few minutes creating a call-to-action (CTA). Since every segment of the landing page impacts the conversion rate, they should treat equally important as the landing page itself. If the CTA is sloppy or inappropriate, conversion takes longer than usual…
Do you use emails, calls, and messages to reach out to customers and market your products or services? Customers don’t like to be bothered this way and this tactic can only drive them away. What they want to do is find brands on their own, research them in-depth, and then connect when they feel ready.…
Believe it or not, 2021 is drawing to a close. Things haven't yet gone back to normal, but at least there are no lockdowns and travel bans like the year before. As the countdown to the New Year begins, it's time to look back at some of the most valuable lessons social media marketing has…
Content marketing is a crucial part of digital marketing in reaching out to your target market. Without it, you will not be able to tell people what your product is all about and how relevant it is to them. It is how you connect with your audience - whether through blog posts, animated videos, or…