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How to Personalise Ads in Paid Search

MarketingJanuary 10, 20221KViews 0Likes 0Comments

Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…

How to Create and Optimize a Convertible CTA

Marketing, StrategyNovember 22, 20211KViews 0Likes 0Comments

Generally, creating a landing page takes hours. However, marketers usually make a mistake by spending a few minutes creating a call-to-action (CTA). Since every segment of the landing page impacts the conversion rate, they should treat equally important as the landing page itself. If the CTA is sloppy or inappropriate, conversion takes longer than usual…

Inbound Marketing and Its Importance for Your Business

MarketingNovember 15, 2021998Views 0Likes 0Comments

Do you use emails, calls, and messages to reach out to customers and market your products or services? Customers don’t like to be bothered this way and this tactic can only drive them away. What they want to do is find brands on their own, research them in-depth, and then connect when they feel ready.…

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What has Social Media Marketing taught Us in 2021?

Marketing, Social MediaNovember 8, 2021955Views 0Likes 0Comments

Believe it or not, 2021 is drawing to a close. Things haven't yet gone back to normal, but at least there are no lockdowns and travel bans like the year before. As the countdown to the New Year begins, it's time to look back at some of the most valuable lessons social media marketing has…

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Content Marketing Trends

content, MarketingNovember 1, 20212KViews 0Likes 0Comments

Content marketing is a crucial part of digital marketing in reaching out to your target market. Without it, you will not be able to tell people what your product is all about and how relevant it is to them. It is how you connect with your audience - whether through blog posts, animated videos, or…

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Digital Marketing Essentials for Business Success

content, Marketing, SEOOctober 25, 20212KViews 0Likes 0Comments

The internet has become an essential part of our everyday lives. And with the current global pandemic, this has been a coping mechanism for many small businesses, especially those owning physical stores. At the beginning of 2020, most of them were either forced to close temporarily or permanently shut down. Today, businesses must comply with…

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How to Personalise Ads in Paid Search

How to Create and Optimize a Convertible CTA

Inbound Marketing and Its Importance for Your Business

Content Marketing Trends

Digital Marketing Essentials for Business Success

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