The internet has become an essential part of our everyday lives. And with the current global pandemic, this has been a coping mechanism for many small businesses, especially those owning physical stores. At the beginning of 2020, most of them were either forced to close temporarily or permanently shut down. Today, businesses must comply with…
Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
Believe it or not, it’s that time of the year again. The time when marketers put all their effort into breaking last year’s sales records, and customers can finally buy everything from their shopping lists at the lowest prices possible. Yes, you’re right. We’re talking about Black Friday. In addition, the November sales announce the…
We often emphasize the importance of planning and creating goals for your business. However, there are times when we forget to do another important task: evaluation. Evaluating your marketing campaigns is a crucial part of your business. It will help you identify what worked and what didn't work and be able to measure the success…
Emotional marketing is not new to businesses and brands. In fact, it is proven effective when used in several marketing campaigns. Marketers say that they gain profits more compared with rational campaigns. At Reach More Digital Marketing Agency, we often utilize this strategy to touch their audiences' feelings and values as this is our way…
What is a conversion funnel? How to make one that pays off in the long run? This is something everyone in retail and beyond wants to know. The reason behind their enormous interest is that the funnels drive engagement which ultimately leads to increased revenue.
Simply put, a conversion funnel is just a picture of…