As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
Did you know? 90% of consumers buy from a brand that they follow on social media. For B2B, social media also takes part in their decision-making decisions - whether for purchase or collaboration. What you do on your social media page can affect how people or other businesses feel about your brand.
Businesses are all…
If you’ve been on social media for long, you know how powerful a community is. You may also have joined a few groups which you found interesting. For businesses, especially those who offer services, building a community on social platforms is everything. Most of the time, it can attract new followers, which can soon be…
Did you know that every 39 seconds, a new security breach happens on the Internet? Security protocols and practices aren’t the most captivating parts of the marketing business. Nonetheless, it’s more than necessary in this digital world. Having a set of rules in place might be what saves your brand and its sensitive data from…
Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…
How do you know if your social media strategies are working? By conducting a social media audit. At times, it is fine to freestyle your social presence. Maybe because you find the content interesting or merely want to engage with your audience. But how you implement those strategies should be based on data; otherwise, you…