No matter what you do, you can't seem to get the content to your audience. So what else can you do than blame it all on the social media algorithms? It appears as though they're conspiring against you, but they aren't. It's the opposite. Their sole purpose is to provide an authentic and personalised experience…
Generally, creating a landing page takes hours. However, marketers usually make a mistake by spending a few minutes creating a call-to-action (CTA). Since every segment of the landing page impacts the conversion rate, they should treat equally important as the landing page itself. If the CTA is sloppy or inappropriate, conversion takes longer than usual…
Do you know what most websites have in common? The answer is cookies and not the sweet ones. Digital marketers rely on cookies to collect data, improve users’ browsing experience, and predict their behaviour and trends. As much as users have gotten used to receiving notifications about the use of cookies on websites, things are…
What is a conversion funnel? How to make one that pays off in the long run? This is something everyone in retail and beyond wants to know. The reason behind their enormous interest is that the funnels drive engagement which ultimately leads to increased revenue.
Simply put, a conversion funnel is just a picture of…
With the advancement of technology and social media, creating an account and using every platform gets easier. Aside from allowing you to create a personal account, some platforms offer an option for you to create a business account that would make your branding and marketing efforts much easier.
However, there are still businesses that can’t…
Thought leadership is about sharing ideas, facts, and opinions to educate people. This approach is also used as a marketing strategy by businesses to demonstrate their authority in the industry. One of the most effective channels to produce thought leadership content is through videos. Practical advice and tips, interview and webinar clips, keynote speeches, and…