There is this common misconception that logo design and brand identity are the same. When a business or individual asks a designer to create a logo, they think that it will be enough for their overall branding. While logo design and brand identity are closely related, they have different purposes and functions.
What is a logo design?
A logo is a visual representation of a business or individual and can be in the form of a graphic image, element, or symbol. Your logo can represent the overall look of your business and can be the first thing that will connect you with your audience, which is why it is crucial to create a strong first impression with it.
Designers make sure that the logos they create are distinctive and unique. For them, a well-designed logo should be memorable, flexible, and relevant. Firstly, it should leave a lasting impression on your audience and be recognisable. Simplicity is always better than adding too many complicated elements to the logo. Secondly, it should work effectively across all platforms, including social media and product packaging. Above all, the logo design should be aligned with your brand.
What is brand identity?
A brand identity is one key component of branding that focuses on other visual elements, including typography, colour palette, and imagery. Having a brand identity creates consistency in your business, which helps your audience recognise and recall your brand better. As you create social media graphics, your brand identity will be your guide. You shouldn’t make various posts with different fonts and colour palettes, as this will make your brand look inconsistent.
When it comes to branding, it’s important to know how brand identity and logo design differ from each other. To simplify, the logo is the face of the brand, while the brand identity is a part of your personality. When you think of Coca-Cola, for example, you’ll already know the type of font they use on their brand. The colours red and black are also recognisable. Try to visit their profile and see how consistent they are with their font styles and colour palettes. Overall, whichever industry you are in, the brand identity and logo are crucial to impacting your brand.
For example, if your company specialises in selling gardening tools, it’s important to choose a symbol that effectively represents your brand. Your chosen symbol should be related to gardening tools, such as leaves, pots, or seeds. You may elaborate further on these keywords, but it’s crucial for your audience to easily understand the symbol’s meaning with just a glance. Then, align it with your brand’s identity, values, and target audience.
In summary, your brand is a collective perception of how your audience looks at you or your business. The brand identity is the visual aspects of your brand, while the logo simplifies the look of your brand via icons or images.
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