When discussing social media marketing, the typical platforms we can think of are Facebook, Instagram, and Tiktok. The social network Linkedin has been known to be a platform for corporate people alone. But it can also be used for social media marketing. With their continuous improvement, it is now being used by businesses and entrepreneurs to market their brands.
We usually use Tiktok and Facebook to be entertained and chat with our circle of friends. Linkedin, on the other hand, is the best place when you want to connect with like-minded people and learn more about your industry, not to mention that networking creates an opportunity to find new leads and convert them into sales.
If you already have a Linkedin profile and don’t know what to do next, here are some strategies that can help you utilize and boost your brand through this platform:
Optimize your profile
Your company or personal profile is where everyone can see details about your brand or business. Complete everything and write a compelling way to introduce your company and its values. Indicate the products and services you offer or your expertise. Make sure to use words aligned or related to your industry. Do not underestimate the power of SEO. An optimized profile will help you rank higher in LinkedIn searches. How you present yourself as a professional or a legitimate business would build trust with your audience and other businesses who may want to connect and follow you.
Know your audience
Before posting anything on your LinkedIn account, know your target audience first. If you have a clear goal on why you created a LinkedIn profile, you should have a deeper understanding of who your brand wants to reach on this platform. This will help you identify the content you can produce to attract them to your profile. Then, build awareness and connect to people that would hire you or buy your products and services.
Utilize featured section
You would not want to be too salesy on Linkedin as it won’t get you more clients. The better way to showcase your expertise, products or services is to put it on a featured post. An optimized profile is like a funnel; its purpose is to encourage your audience to check your featured post after being attracted to your profile. Use the featured section to create content about any of your sample works. You may also add external media, such as documents or links.
Provide value with your content
Posting high-quality content that gives value to your target audience displays your authority as a thought leader. You may create informative content about solving a problem or addressing a pain point relatable to the people you want to reach out to. You may also start a positive conversation and encourage engagement that can build your relationship with your audience.
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