Whenever we publish content on our website or social media, we hope that our viewers will click on the content and read what we wrote. We put an effort into researching and writing our content, so we don’t want them to just skim through it. Instead, we’d love for them to read the entire content.…
Marketers always struggle with finding new ways to engage users and increase traffic. More importantly, their practices must align with targeted platforms and their algorithms. Some prefer external links, but users don’t want to leave the app to satisfy their needs. If this is the case with your audience, then zero-click content is the right…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
We write to express - either to inform, educate, or persuade. As a business, we write to attract and retain our audience and potential customers. And we write and post the ideas we believe in. But to be able to connect our thoughts to our audience, we have to practice clarity. We always say that…
What’s the first thing you notice on social media? It’s short-form videos. They’re easy, funny, viral, and extremely marketable. Customers and marketers love them because they deliver the message most naturally. In 60 seconds or less, customers can learn so much about the brand and its products, thus establishing a strong bond. Social networks such…
Instagram Story is an IG feature that allows you to post photos and videos temporarily. They appear in a vertical format and automatically disappear within 24 hours.
For businesses, it is a perfect way to experiment with which content works. It can also be used for short announcements and creating short clips for answering FAQs.…