Whenever we publish content on our website or social media, we hope that our viewers will click on the content and read what we wrote. We put an effort into researching and writing our content, so we don’t want them to just skim through it. Instead, we’d love for them to read the entire content.…
Marketers always struggle with finding new ways to engage users and increase traffic. More importantly, their practices must align with targeted platforms and their algorithms. Some prefer external links, but users don’t want to leave the app to satisfy their needs. If this is the case with your audience, then zero-click content is the right…
As business owners, the repetitive tasks of content ideation, creation, and execution can be overwhelming. The unending ideas make it challenging to maintain consistency especially if we want to keep up with the trends. That’s when content pillars play a significant role. Content pillars serve as the foundation to help you focus and organize your…
Every month, ChatGPT attracts approximately 96 million visitors. Since it can be used as a content generation, translation, and summarization tool, it has found its place in many worldwide industries. For example, digital executives have been using the tool to improve their everyday workflow. While its benefits have put it on the map, a certain…
Instagram Story is an IG feature that allows you to post photos and videos temporarily. They appear in a vertical format and automatically disappear within 24 hours.
For businesses, it is a perfect way to experiment with which content works. It can also be used for short announcements and creating short clips for answering FAQs.…
As a business running in a tech-savvy generation, it is crucial to regularly show up online. But at times it might be time-consuming and a bit of a hassle especially if you don’t have a team to help you with these tasks. You may end up creating mediocre content or not doing it at all.…