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How to Implement Marketing Automation Software

Marketing, SoftwareJune 23, 2022650Views 0Likes 0Comments

According to the latest statistics, 51% of companies are automating their marketing efforts. Also, 63% of them have been outperforming their rivals thanks to marketing automation software. These aren't the only benefits the advanced tools have been bringing to companies. However, the number of companies leveraging automation could be higher if businesses had the means…

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How does E-commerce Affect Marketing Mix?

E-commerce, MarketingMay 28, 2022942Views 0Likes 0Comments

If they want to prosper, businesses have to familiarize themselves with available technologies. Apart from that, they have to be flexible to respond to emerging customer needs. With technological advancements, new ways for exchanging products, services, and information are arising. One of them is e-commerce. It experienced a sales growth of 50% during the pandemic…

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5 Major Benefits of Search Engine Marketing

SEOJanuary 17, 20221KViews 0Likes 0Comments

Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of all search engines. If you want to take advantage of these numbers, investing in Search Engine Marketing (SEM) is the next step. SEM is one…

How to Personalise Ads in Paid Search

MarketingJanuary 10, 2022854Views 0Likes 0Comments

Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…

How to Create and Optimize a Convertible CTA

Marketing, StrategyNovember 22, 2021856Views 0Likes 0Comments

Generally, creating a landing page takes hours. However, marketers usually make a mistake by spending a few minutes creating a call-to-action (CTA). Since every segment of the landing page impacts the conversion rate, they should treat equally important as the landing page itself. If the CTA is sloppy or inappropriate, conversion takes longer than usual…

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What has Social Media Marketing taught Us in 2021?

Marketing, Social MediaNovember 8, 2021782Views 0Likes 0Comments

Believe it or not, 2021 is drawing to a close. Things haven't yet gone back to normal, but at least there are no lockdowns and travel bans like the year before. As the countdown to the New Year begins, it's time to look back at some of the most valuable lessons social media marketing has…

How to Implement Marketing Automation Software

How does E-commerce Affect Marketing Mix?

5 Major Benefits of Search Engine Marketing

How to Personalise Ads in Paid Search

How to Create and Optimize a Convertible CTA

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