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How to Do Omnichannel Marketing

MarketingJuly 25, 2022735Views 0Likes 0Comments

Source: Freekpik Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…

Hand of a woman working on a branding using black tablet device

Competitive Positioning: An Approach to Get Advantage over Your Competitors

Branding, MarketingJuly 18, 2022772Views 0Likes 0Comments

What makes your business stand out? Knowing the answer to this seemingly simple but complex question helps you build a strong marketing foundation. Your business’ strong suit is what makes the difference when it comes to customers, investors, and ultimately marketing strategy. It’s what makes customers choose you over all your competitors and investors willing…

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How to Implement Marketing Automation Software

Marketing, SoftwareJune 23, 2022734Views 0Likes 0Comments

According to the latest statistics, 51% of companies are automating their marketing efforts. Also, 63% of them have been outperforming their rivals thanks to marketing automation software. These aren't the only benefits the advanced tools have been bringing to companies. However, the number of companies leveraging automation could be higher if businesses had the means…

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How does E-commerce Affect Marketing Mix?

E-commerce, MarketingMay 28, 20221KViews 0Likes 0Comments

If they want to prosper, businesses have to familiarize themselves with available technologies. Apart from that, they have to be flexible to respond to emerging customer needs. With technological advancements, new ways for exchanging products, services, and information are arising. One of them is e-commerce. It experienced a sales growth of 50% during the pandemic…

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5 Major Benefits of Search Engine Marketing

SEOJanuary 17, 20221KViews 0Likes 0Comments

Did you know search engines take up almost 93% of total web traffic? Furthermore, Google accounts make up around 89% of mobile and 78% of desktop search traffic out of all search engines. If you want to take advantage of these numbers, investing in Search Engine Marketing (SEM) is the next step. SEM is one…

How to Personalise Ads in Paid Search

MarketingJanuary 10, 20221KViews 0Likes 0Comments

Did you know almost 75% of customers would like to see personalised ads? They no longer want to be subjected to intrusive traditional advertising practices. Instead, they want brands to adopt a personalised approach and target them with ads that suit their shopping habits and interests. Of course, personalisation isn’t a new trend, and its…

How to Do Omnichannel Marketing

Competitive Positioning: An Approach to Get Advantage over Your Competitors

How to Implement Marketing Automation Software

How does E-commerce Affect Marketing Mix?

5 Major Benefits of Search Engine Marketing

How to Personalise Ads in Paid Search

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