You've set up a website, created some content, and decided on an SEO strategy. Everything is going according to the plan — leads are increasing, and users are engaging. The results make you believe you're headed in the right direction or even that your work is done. However, that rarely happens to be the case.…

The marketing world is abundant in terminology. In fact, new terms emerge now and then. Even the most experienced marketers confuse them sometimes, let alone newbies looking for their big break in the industry. One of the most confusing pairs of terms is backlinks and referring domains. Although they seem similar, they’re actually quite complex.…