Statistics show more than 6 billion people worldwide use smartphones and mobile devices. Mobile devices aren’t just a part of our society but also a part of the digital marketing sphere. Google recognized its importance and launched mobile-first indexing to encourage building mobile-friendly sites. Not optimizing your website for different devices and screens costs your…
A recent study on video marketing has revealed that videos have helped 90% of marketers boost their traffic. Also, they’ve managed to raise brand awareness, which ultimately helped generate leads. While some believe videos are better than written pieces, we’re bringing a new perspective to the table. What do you get when you combine interactive…
At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent is what drives the user to search the Internet for the given keywords in the first place. To attract the desired audience and captivate their…
Marketers usually work with clients from opposing industries. Although their approach and strategies couldn't be more different, some of their clients share a common dilemma. Their content is outstanding. Yet, they can't seem to rank based on their target keywords. More often than not, the reason for this situation is simple. The search intent and…
You've set up a website, created some content, and decided on an SEO strategy. Everything is going according to the plan — leads are increasing, and users are engaging. The results make you believe you're headed in the right direction or even that your work is done. However, that rarely happens to be the case.…
The marketing world is abundant in terminology. In fact, new terms emerge now and then. Even the most experienced marketers confuse them sometimes, let alone newbies looking for their big break in the industry. One of the most confusing pairs of terms is backlinks and referring domains. Although they seem similar, they’re actually quite complex.…