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Why Your Business Should be on Instagram

Marketing, Social MediaJanuary 13, 20211KViews 0Likes 0Comments

In the second half of the year 2020, Facebook’s messenger app merged with Instagram chat. This may have made you think of creating an account for Instagram. Your business may want to expand your audience and engagement but has no idea whether to explore Instagram marketing or not. Truth is, you may find a lot…

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How to Create Video Content that Converts

content, MarketingJanuary 6, 20211KViews 0Likes 0Comments

Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience's attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube. These days, it is now easier to make people watch video ads or content, especially…

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Noteworthy Social Media Marketing Challenges and How to Solve them

Marketing, Social MediaDecember 30, 20201KViews 0Likes 0Comments

The path to a successful social media marketing strategy is never easy. There are a lot of pieces to put together such as identifying your goals and audience, the best platforms and tools to use, the most suitable contents to post, and many other things. However, it is not impossible. When you look online, it…

Stay Relevant by Knowing the Stages of Social Media Maturity

Marketing, Social Media, StrategyNovember 23, 20201KViews 0Likes 0Comments

Many top businesses are allocating bigger resources toward social media campaigns. This is because social media is now the best place to advertise their products and services, establish themselves as industry leaders, and connect with their customers. It takes time to develop an efficient and consistent social media strategy. It will never be an overnight…

Can Social Media Marketing Bring a Dying Brand Back to Life?

Marketing, Social MediaNovember 9, 20202KViews 0Likes 0Comments

Social media marketing is one of the most powerful weapons the digital marketing industry has. Big or small businesses, it doesn’t matter. It brings real benefits to all of them. Not only does it help attract potential customers and enhance traffic but also expand reach and increase sales. The question is: is social media marketing…

Measuring Social Media Marketing Efforts

Marketing, Social MediaOctober 31, 20201KViews 0Likes 0Comments

Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…

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