In a world where brands make an effort to catch their ideal customers’ attention, it is vital to implement something about it: the art of storytelling. People love to hear stories, and crafting one for your brand sets you apart from your competitors. It is more than just telling them about the history of your…
If you’ve been on social media for long, you know how powerful a community is. You may also have joined a few groups which you found interesting. For businesses, especially those who offer services, building a community on social platforms is everything. Most of the time, it can attract new followers, which can soon be…
Do you know why the last quarter of the year is the most lucrative one in terms of sales? It is because of Black Friday and Cyber Monday. From Friday to Monday, eCommerce businesses put all their effort into marketing and maximizing their sales. At these two big shopping events, businesses offer significant discounts, promotions,…
Marketing is a broad industry, and carrying all the workload can take a toll on you. If you have grown in your business, it is also a great call to scale up and delegate your marketing campaigns. The question is, which is best? Should you hire an in-house team member or work with an agency?…
Did you know that every 39 seconds, a new security breach happens on the Internet? Security protocols and practices aren’t the most captivating parts of the marketing business. Nonetheless, it’s more than necessary in this digital world. Having a set of rules in place might be what saves your brand and its sensitive data from…
Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…
