In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…
Tell a story. That’s what most people say when creating content for business. Storytelling provides a human connection to make audiences feel engaged, thus persuading them to purchase the product or service you are offering. In addition, it often triggers emotion, allowing your consumers to remember you and help you stand out among your competitors.…
Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok - are the top 6 social media sites of 2022 based on their monthly active users. You might think posting content on each of these platforms would give your business more opportunities to grow its reach and sales. However, if you have the resources to do so, you…
You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…