In 2020, when people are required to stay at home, TikTok paved its way to being one of the most popular apps in the world. Their short videos have been their best feature that inspired other apps to adapt to them too.
Now, Instagram's reel is becoming the fastest-growing feature worldwide. It has also provided…
According to the latest statistics, 51% of companies are automating their marketing efforts. Also, 63% of them have been outperforming their rivals thanks to marketing automation software. These aren't the only benefits the advanced tools have been bringing to companies. However, the number of companies leveraging automation could be higher if businesses had the means…
Put yourself in the shoes of your customers. How do you feel when you have the best customer experience and the worst? That is how your customers feel when they interact with your business. Having a positive experience as a customer is essential for a successful business because only a satisfied customer is also loyal.…
Do you know what the most downloaded app was in 2021? It was TikTok. Although it's one of the youngest social media platforms, its statistics and results are impressive. It has over 1 billion active users. While you may think it's an online place for challenges or jokes, it's actually more than that. Businesses can…
If they want to prosper, businesses have to familiarize themselves with available technologies. Apart from that, they have to be flexible to respond to emerging customer needs. With technological advancements, new ways for exchanging products, services, and information are arising. One of them is e-commerce. It experienced a sales growth of 50% during the pandemic…
As you go through your business journey, you may have considered changing something about your brand. For example, maybe you got tired of your logo's appearance or wanted to change your colour palette from neutral to brighter ones. Likewise, businesses, whether it has been running for decades or just started a year ago, may have…
