At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent…
Do you know someone who’s not on TikTok yet? It’s probably easier to number all the people who are avid users of this popular network. For most of them, it’s…
Marketers usually work with clients from opposing industries. Although their approach and strategies couldn't be more different, some of their clients share a common dilemma. Their content is outstanding. Yet,…
Increasing your online presence is one of the goals of businesses nowadays. Both startups and established companies create their social media accounts to reach out to their target market and…
How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also…