At the end of November 2022, the digital community became a witness to an AI chatbot revolution. It took ChatGPT only 5 days to surpass 1 million users, and the…
Can you remember how you discovered your favourite brand or business? Was it by accident? Chances are a friend, family member, or an influencer recommended it to you. And now…
According to 92% of marketers, influencer marketing is one of the most effective forms of marketing. Almost every successful brand has influencers all over social media promoting their products and…
Do you know what a winning formula is in business sales? Unfortunately, there isn’t one; at least, no one has figured it out. However, some activities may contribute to high…
At the core of every content strategy lie two crucial elements — keywords and search intent. Keywords or queries are words or phrases users type into search engines. Search intent…
Do you know someone who’s not on TikTok yet? It’s probably easier to number all the people who are avid users of this popular network. For most of them, it’s…