In 2020, there was a significant increase in social media screen time worldwide. People got bored at home and tried to entertain themselves using platforms like Facebook, Instagram, and Tiktok. Most of them have also learned how to create content they can post online - random things they do, their graceful dances, and even the…
Creating engaging content is crucial in improving your website and social media presence. It helps your business attract and retain customers. People won't keep looking at your business page if you continue creating boring content and will stay elsewhere. If you are just starting up your business, creating informative and interesting content is a must. …
It is never a secret that product photography is one of the vital parts of marketing and promoting your business. It is a way to give your customers a first impression and, ultimately, buy your products. But what about small businesses that offer services? How can service-based businesses use images to grab attention, explain their…
People's appetite for short videos has increased rapidly over the years. The growth of social media platforms that cater to abundant short-form videos such as Tiktok, Instagram and Facebook reels, and YouTube shorts are causing their audience's attention span to become shorter. As these platforms compete head-to-head to get their users to stay in their…
Creating an online presence for your business is crucial. However, it is even more challenging to be consistent about it. You need to gather ideas and turn these into content to make your social platforms active and engaging. To retain your audience’s attention, a variety of content needs to be posted regularly - useful information,…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…