Inbound marketing strategies change overnight. No wonder it is becoming harder and harder to keep track of all the changes and stay competitive on the market. Any business wishing to evolve has to drive traffic, generate and convert leads. Not all of them have generous budgets to spend on paid ads and expensive campaigns. To…
Is your brand growing as fast as you want it to? If the answer is no, chances are it doesn’t have an active Twitter account. Twitter is one of those social networks with massive and diverse audiences. This is why it is a perfect network for social media marketing. Tweets likes and retweets also help…
The general idea of copywriting is to persuade your reader or audience to perform your call of action through writing a sales copy. This is similar to writing social media posts for your business. You don’t just post to say what you want to say or just to have something to post.
Whatever you say…
In the wake of the pandemic, social media marketing has proved to be a lifesaver for most businesses and users around the world. Entrepreneurs have been relying on various social networks to stay afloat during the crisis. Meanwhile, users have taken advantage of social media to stay entertained and connected with their family, friends, and…
In the second half of the year 2020, Facebook’s messenger app merged with Instagram chat. This may have made you think of creating an account for Instagram. Your business may want to expand your audience and engagement but has no idea whether to explore Instagram marketing or not.
Truth is, you may find a lot…
Most companies who use social media to promote their businesses are now into video marketing. This is the most effective way to capture an audience's attention. Most users now find videos engaging because of apps like Snapchat, Tiktok, and YouTube.
These days, it is now easier to make people watch video ads or content, especially…