Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…
Consistency is one of the greatest challenges in maintaining and improving your social media campaign. It’s fun to think of creative ideas for content as you start your campaign and by combining social media marketing with content marketing and search engine optimisation you will reach more audiences and generate income in the long run. However,…
Some may say that nonprofit organizations cannot afford to start a social media campaign to attract donors and volunteers because of your small budget. But that is not true. Social media is one of the cheapest platforms where you can put your marketing efforts. NPOs usually rely on traditional marketing such as print ads, telemarketing,…
Some small and medium enterprises do not have marketing teams because of a limited budget. But why would a startup business consider slicing its budget to hire an in-house or outsource a copywriter, especially if they are selling their products or services online? Just imagine an Olympic athlete without a professional coach or a professional…
It is just so easy to step inside the realm of social media and do whatever you want to do. However, if you are a business who wants to make the most out of social media to market your products or services, you have to make data-driven decisions on your social media marketing strategy. This…
In the first months of 2020, the catastrophic pandemic began spreading globally. Most companies had to shut down or work remotely to respect safety measures and government-issued policies. Since the COVID-19 pandemic is slowly coming to a close, employers have to deal with the profound consequences. No matter which industry their businesses belong to, they…