Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…
How do you know if your social media strategies are working? By conducting a social media audit. At times, it is fine to freestyle your social presence. Maybe because you find the content interesting or merely want to engage with your audience. But how you implement those strategies should be based on data; otherwise, you…
Apart from building our online presence, increasing our social media engagement is one of the goals that every brand should have. A good number of engagements makes your business look more reliable and trustworthy. The more engagement your post has, the bigger potential it has to be shown on your target audience’s feed.
To catapult…
How you showcase your brand online can make or break your business. Almost every business nowadays is trying to build its online presence. Some people think that if your business isn't online, it doesn't exist. However, even if you are online, there are still red flag triggers that can make people doubt your credibility.
Your…
Whenever users need a creativity boost, they go to Pinterest for fresh ideas, attractive content, and visuals. B2C marketers love this social network because it’s ideal for increasing engagement and analyzing their target audience. Pinterest analytics helps you identify what your campaign lacks to produce desired results. By analyzing the data the right way, you…
What do you use to manage various social media accounts? Probably planners, to-do lists, and sticky notes. However, when it comes to social media managing and working in a team, they aren’t that helpful. Instead of keeping all content plans to yourself, why not map them on a social media calendar and share them with…