What do you use to manage various social media accounts? Probably planners, to-do lists, and sticky notes. However, when it comes to social media managing and working in a team, they aren’t that helpful. Instead of keeping all content plans to yourself, why not map them on a social media calendar and share them with your team? They are perfect for strategising, analysing, and planning the next steps of your marketing campaign. It allows you to take the best out of your previous content pieces and use that knowledge to prepare future ones. If you haven’t already given social calendars a try, take a look at four ways they can help you deliver better marketing results.
Organised Marketing Efforts
The reason why most people use calendars is to keep track of their appointments and other significant dates. As a marketer or content creator, your days are also filled with meetings, brainstorming, planning sessions, etc. The best way to stay organised is to rely on a social media calendar. The calendar can contain all your posts in one place as well as covered topics in the past and ideas for the future. Having it all laid out in plain sight allows you to keep a fresh perspective and manage different content types simultaneously. Also, you can adjust it to cover different social media and analyse the strategies at any time.
In the past, you might have got away with sporadic posting. Nowadays, growing an audience takes consistency on many levels. The more consistent you are in posting across different channels, the better your chances are of making it to the top of the search engine results. Without a calendar, sharing content consistently could be too demanding. To avoid all the unnecessary hassle, most marketing teams share calendars to ensure active presence and authentic brand voice. It also allows them to compare and contrast content over time and single out the most effective practices. Most channels have key posting times, so you can be sure not to miss them ever again.
Whether your client is a small business or an established brand, it doesn’t matter. One of their goals is to allocate their resources in the best, most profitable way possible. Aside from scheduling and planning content, you need to delegate and supervise other people’s work. The more familiar your team is with your plans, the better their execution will be. Similarly, they’ll have the freedom to suggest topics of their own which you can keep for future campaigns. This way, you won’t have to research trending topics at the last minute.
Scheduling content in advance leaves plenty of room for you and your team to check your work. This practice will ensure the high quality of your content and a successful reputation management. You have enough time to review the content and ensure there aren’t no typos or misinformation. If your audience is used to impeccable content, then delivering proofread pieces should be a standard. The standard can be easily kept high with the help of social media calendar. Without it, spotting these mistakes is harder.
Managing multiple social media accounts demands a high level of organisation. Using a social media calendar can help you with that and much more. It can improve the content quality and posting consistency as well as make you time-efficient. Since these could be described as core strengths of every marketer, this type of calendar is worth giving a try.
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