How many times have you clicked on the link on social media, redirecting you to an online shop? You also ended up buying the product you never knew you needed in the first place. This happens all the time across the Internet, especially on social networks. By buying the product, you helped the link provider…
Research and analysis are integral parts of marketing. You must dig deeper into every strategy you implement and see what works best. But did you know that you could also learn not only from focusing on your own content? Taking a peek at what your competitors do could also provide you with insights that could…
Influencer marketing is a form of social media marketing involving endorsers and influencers with many followers. It is an effective strategy to help you expand your target reach. Various influencers on platforms like Instagram and Tiktok create reels or live videos to promote a certain product sponsored by a brand. Positive reviews from them promote…
Content creation is an important part of digital marketing. Your business website won’t be active without content. Your social media channels won’t make sense without content. Businesses need written materials to implement their marketing campaigns - whether it is for search engine optimization (SEO) or social media marketing. You must determine whether to hire a…
You can hear many buzzwords in the world of digital marketing. While some of them stick around and turn out to be more than a trend, others quickly fade away. Two of them have been around for a while — omnichannel and multichannel marketing. Despite their continuous presence, most people can’t seem to pinpoint them…
Source: Freekpik
Whether we like it or not, technology has become a part of our everyday lives. In the beginning, we had many specialised devices, tools, and platforms for almost everything we needed. Thanks to its rapid advancements, today, we can enjoy many benefits its comprehensive approach provides. As a result, marketers can take advantage of…