Apart from building our online presence, increasing our social media engagement is one of the goals that every brand should have. A good number of engagements makes your business look more reliable and trustworthy. The more engagement your post has, the bigger potential it has to be shown on your target audience’s feed.
To catapult…
In December last year, Twitter announced they were entering the testing phase of their newest forecasting tool called Campaign Planner. The tool is designed to help marketers and business owners estimate the results of their ad campaigns even before they're officially launched. Reach, average frequency, CPM (cost per thousand impressions), and impressions are some of…
By now, all digital marketers have become aware that social media has more than one purpose. Apart from being used for communication with friends and family, they can also be used for marketing campaigns. Currently, the hottest social platform for marketing purposes is, without a doubt, Instagram. What started as a creative and visual outlet…
With the advancement of technology and social media, creating an account and using every platform gets easier. Aside from allowing you to create a personal account, some platforms offer an option for you to create a business account that would make your branding and marketing efforts much easier.
However, there are still businesses that can’t…
Did you know that Instagram has more than a billion active users? The number of users makes this social network the most engaging one in the world. Yet, it is incredibly hard for brands to stand out and reach larger audiences effectively. If you are looking for a way for your brand to become more…
In the social media realm where people can freely express their opinions and perspective about anything, have you ever wondered how your audience thinks about your brand, not to mention how they feel about the products and services you are marketing online? If you plan to sustain your online business and marketing campaign, your answer…