Most of us know that text-based content isn't as effective now compared with those with visual images or animation. Visual content is so powerful that it is 40 times more likely to be shared on social media. Apart from that, it also gets 94% more views. Graphic images also increase audience engagement, which is a…
What do you use to manage various social media accounts? Probably planners, to-do lists, and sticky notes. However, when it comes to social media managing and working in a team, they aren’t that helpful. Instead of keeping all content plans to yourself, why not map them on a social media calendar and share them with…
Even though increasing leads organically has more benefits, marketers still go for paying for the prospects. The thing is, organic leads may be free, but attracting them demands too much time and effort rarely anyone is willing to put in. Still, more experienced digital marketers like to combine the two for greater effectiveness. Social networks…
Some studies suggest almost 34% of marketers on a global level doubt themselves when it comes to measuring social media ROI. In a world that is largely dominated by social media marketing, this poses a huge problem. If you don’t know how to measure ROI correctly, how can you be sure your social media marketing…
In the social media realm where people can freely express their opinions and perspective about anything, have you ever wondered how your audience thinks about your brand, not to mention how they feel about the products and services you are marketing online? If you plan to sustain your online business and marketing campaign, your answer…
Every social media manager would want to know if their strategy is working or not so they can improve and make adjustments if necessary. Social media metrics lets you determine the ROI of your social media campaign. This is where you measure your marketing efforts. However, not all metrics are important for your social media…