In a digital world where artificial intelligence, reels, and chatbots are the talk of the town, email seems to be a thing of the past. Still, marketers shouldn’t write off emails just yet. This form of marketing is still one of the best ways to build and promote any business. Now you may ask, why?…
Direct response marketing is a type of marketing strategy that focuses on influencing your potential customers to take action promptly. Some businesses use 50% branding strategy and 50% direct response marketing.
Branding focuses on making an impression on everyone or brand awareness campaigns and it is not offering something or requiring buy-in from the audience.…
Inbound marketing strategies change overnight. No wonder it is becoming harder and harder to keep track of all the changes and stay competitive on the market. Any business wishing to evolve has to drive traffic, generate and convert leads. Not all of them have generous budgets to spend on paid ads and expensive campaigns. To…
The path to a successful social media marketing strategy is never easy. There are a lot of pieces to put together such as identifying your goals and audience, the best platforms and tools to use, the most suitable contents to post, and many other things. However, it is not impossible. When you look online, it…
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Content marketing works like a magnet that attracts potential customers to your business. With the right strategy and appealing content, you can engage with them and convert that into sales. In fact, content marketing has already beaten the traditional marketing in generating leads. That’s why most businesses are investing more in it. If…
Many top businesses are allocating bigger resources toward social media campaigns. This is because social media is now the best place to advertise their products and services, establish themselves as industry leaders, and connect with their customers. It takes time to develop an efficient and consistent social media strategy. It will never be an overnight…